The Portuguese Cork Association (APCOR) has revealed its UK communications campaign for 2026, designed to strengthen cork’s position as the “premium, future proof closure of choice”.
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Sealing wine with natural cork rather than screwcap can drive higher returns, according to data from Nieslen in a report commissioned by The Portuguese Cork Association.
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Once the only choice when it came to stoppers for wine bottles, cork has suffered at the hands of synthetic rivals for years. But now there are signs of a comeback, says Lisa Riley
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